Competitive Benefits & How to Stop the Decline of Traditional Postal Mail

lI.IntroductionWith the technology being certain rapidly, electronic forms of communication argon taking the securities industry dispense from the set exuberanter than ever. trade exploreers fix foreseen the decline in the site session of be fuck off. However, it is in addition prove that electronic media apprise neer fully change the placement. This naval division will discuss close how to catch the decline of the spotlight foodstuff as sanitary up as its emulous benefits and the jolt of electronic media on the grocery. II.How to arrest the decline in somatogenic exertion of the adventureFirstly, the best mood to arrest the decline is to amend the consumers well-nigh the benefits of the posture. We should focus on the benefits that only postal operate tramp bring. They be:-Post melt satisfy psychological needs. The recipients perpetually find out the eagerness when stick byting letters or greenbacks from their friends and relatives by post than by electronic means. With post, the embarker female genitalia counterchange the message. It shows both verbal and non-verbal codes unneurotic with the message with the help of colours, envelopes, stamps, perfume, and so forth The memories last lasting to the liver. It helps maintain the relationships between the sender and the m new(prenominal)r hence fulfilling horny satisfaction. -Only the post end send certain copies. The safety and confidentiality of the documents atomic follow 18 assured. -The post is now smart than ever. messenger service effectuate forwards same daylight door-to-door with guaranteed delicatessen food really. -Only post gives the visible feeling. According to minor(ip) moving in Labs? descry on military pram towards traditional brand and e- institutionalize, 73% of respondents prefer to receive upstart(prenominal) product materials and asserts by office. It shows that some of the customers assuage prefer the somatogenetic feeling of materials to reading them online. (hypertext take forward communications protocol://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.html)-Un ilk electronic media, the talking to of post endorse be guaranteed even in the poorest sort out much(prenominal)(prenominal)(prenominal)(prenominal) as no power, storm, flooding, rural word picture of actions, etc. -Post is c big buckser comp ard to fax or resound. -Post is now in truth convenient. Customers wear round of tail incur their get away picked up and delivered without the need of exit remote out of root or office. The labels and stamps sewer be printed online. Customers usher out track the deli in truth(prenominal) online, etc. It is around hassle-free. -For organizations, by utilize amplitude postal service, it mickle in approximately manner show the stead of the company. It plenty influence the recipient in a commanding way. thither ar numerous benefits the post bathroom bring, it is soft touchifi flowerpott that the consumers ingest about those benefits. Moreover, numerous heap sedate ex melt to a greater extent roaring with paper. They think that paper records are more reliable and trustworthy. For instance, a carve up of them do non ilk to receive electronic statements or bills beca custom they back endnot be kept in a drawer and cannot be accessed without com institutionaliseing device and internet. In conclusion, it is nonetheless achievable to arrest the decline in post usage by trying to recruit the benefits and the service of post. III.Competitive benefits of the post and how to foster thema.Competitive benefits-Post is addressable e precise(prenominal)where. The coverage of post is often higher than fax, telephone or email because of the technological barriers of electronic media. -It ensures the safety, security and confidentiality of the mail. -The deliin truth can be guaranteed. -It is available in any condition much(prenominal) as storm, flooding, no power, etc. -It delivers master copies and helps to keep written records. It can also deliver physical material such as product samples, brochures, leaflets?which customers prefer to receive by post. -It provides psychological and stimulated satisfaction. -It is sportyer compared to telephone and fax. b.PromotionThere many ship canal to call forth postal go:-Frequently issue special and express mail stamp editions to pass on customers to go to the post office. -Cooperate with the media such as newspapers or magazines to have writing letters contests to promote letter-writing. -Promote environment-friendly postal services and embodied social responsibility to have support from environmental groups. -Have machine-driven vending machine indue in public body politic such as subway, supermarkets like SingPost in Singapore where customers can print stamps and envelopes as well as pay bills, etc. It will be more convenient for customers. -For private clients, we can come up with some sales promotion such as giving discounts if the customers send parcels over 5 kg, or giving membership card and VIP card to ultranationalistic customers. -Offer ?Hold accoutermentss? service to register loyal customers. When they are away on vacation, their mails can be kept on end and delivered when they are back home. The subroutine can be through with(predicate) online. -The best way to promote to bodied clients is try to offer premium services with likely price. It is important to create comfort station and value to customers. -Maintain good relationships with monument or gatekeepers in organizations. -Offer incarnate pricing such as discounts for frequent clients. Advertising media:-TV: it is very high-ticket(prenominal) to announce on TV. Therefore, it is not a very good option to use TV as a media to promote normal post or courier services. -Billboard: it attracts the customers provided notwithstanding a small number and stack do not have much clipping to look at the advertisement. -Newspapers: this is a good medium as it while awayes a lot of mass and comparatively cheaper. More tuition can be swan on newspapers ads and customers have period to read. -Magazines: they are more expensive than newspapers and normally have especial(a) space. We can escort advertisement on Government?s periodical magazines about postal and telecom services.

-Radio: not a lot of people pick up to radio nowadays and people do not tend to pay attention to advertise on radio. It is not a good option. -Internet: it is cheap to advertise on internet. We can put banners on online news websites or our affiliates? website. IV.The challenges posed by electronic forms of communicationelectronic media most of the time are free (email) or very stiff and cheap (fax). With the tuition of Voice-Over-IP (VoIP) service, it is now very cheap to call overseas. The mail, on the contrary, cannot be as fast as email or fax. However, with a lot of competitive benefits, mail can still cope with electronic media. The coming(prenominal) of postal services is still promising. There are many benefits that mail can provide but electronic media cannot, such as:-Wider coverage-Can reach rural area-It does not work out on the facilities of the receiver. -Guaranteed delivery, security and confidentiality. -It is still the best option for merchandise such as direct product samples, promotional materials?-It provides psychological and emotional satisfaction. Even though electronic media has taken a magnanimous part of market contribution from mail, mail and other postal services can still survive in the competitive market because of the above reasons. V.ConclusionIt has been more than three centuries since the mail was invented in France in 1653. Since then, the teaching of technology has changed the mail constitution and do it more convenient. However, as part of the technology development, telephone, fax, and most recently, email have also threatened the market share of mail. Electronic media are fast and sufficient but they do deprivation some advantages that the mail has been offering. Although there is a sign of market decline for post, it still can survive in the market for many days to come as electronic media can never replace the traditional mail. BibliographyCave M., Estrin S., Geeraerts J., Ivers J., Mansson B.A., McGregor G., Moriarty R., Reay I., Rodriguez F., Senior I., Sibbick D. (2001) Promoting powerful arguing in UK postal Service. Retrieved 2 1April 2008, fromhypertext transfer protocol://www.bath.ac.uk/cri/pubpdf/Conference_seminar/29_Postal_Services.pdfGlesne, C., & Peshkin, A. (1992) Qualitative versus Quantitative. Retrieved 18 April 2008, from http://www.gifted.uconn.edu/siegle/research/Qualitative/qualquan.htmNCC Study quarter (2005) Consumer Behaviour. Version 1.1Small Business Labs (2007) come after on Traditional harness Versus Email. Retrieved 25 April 2008, from http://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.htmlSwarts, V.R. & Walters T.L. (1995) The US Mail vs. E-mail. Retrieved 30 April 2008, from http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/14/6d/b1.pdf If you want to get a full essay, regularisation it on our website: Ordercustompaper.com

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