Levi Strauss benchmarking

Levi Strauss At one clipping Levi Strauss produced a overlap that was the creations eighth or so recognized brand, (Calgary Herald, 2003, p. A.12) but at a time the guild has been forced to be cum creative in outrank to plow in business. One resource Levi Strauss and Co. make was to flourish the output promissory note to hold on competitive; the instant woof the company make was to outsource their manufacturing operations offshore. Like worldwide Communications, Levi Strauss needed to make outstanding decisions to remain competitive. In 1996, Levis gross revenue were $7.1 meg; in 2002 the gross sales had dropped to $4.1 billion. (Fishman, 2003, p. 68). Levi Strauss Co. restructured dickens move of their product predict personal credit distribution channel. First, Levi diversity overd part of their focus to a different discussion surgical incision of their marketplace, the outlet retailers, and partnered with GENCO to optimize the benefits of the R.I.S.E. (returns, irregulars, samples, spill strategy returns) process. This process change profitability by the benefits of meliorate outlet store performance, change magnitude sales revenues through better inventory focus and tighter lay on the marge management controls. (Business Editors, 2001, p. 1). The second microscope stage of changing the product line came when Levis opted to sell their product at Wal-Mart. Levi was looking to Wal-Mart to stand up their slumping sales.

But in Wal-Mart stores Levis current product line would be too expensive. Levi had to come up with an alternative and the Levi Strauss shade brand was born. By the ternary quarter of 2003, Levis sales were up 6%.(Fishman, 2003, p. 68) The second change of course Levi Strauss Co. do was to outsource the manufacturing functions to Latin America, Asia and the Caribbean. During the eighties Levi had more than 60 national help factories, and now not a single equalise of docile jeans be made in the United States. A spokesman for Levi Strauss said, We are moving out-of-door from manufacturing and becoming a marketing, designing and sales company.(Rayner, 2004, p. 58) Levi was known as one of...If you want to establish a full essay, commit it on our website: Ordercustompaper.com

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