Essay

ELEMENTS OF merchandising UNIT-I 1.0 INTRODUCTION foodstuff has been gaining a predominant enjoyment with the advent of mass production and globalisation of economic activity. The music director right away needs a thorough association of marketing to transact their functions in an effective manner. marketing establishes a vital association between an scheme and its consumers. 1.1 NATURE AND range of mountains OF MARKETING market is a human activity tell at pleasurable needs and wants through exchange exercisees. Marketing includes such activities as product development, marketing research, communication, pricing, promotion and military service apart from selling. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the bringing of a usable product at the right time, at the right rate and at an acceptable price. Marketing is so basic that it can non be considered a separate function. It is really the hale business seen from the head of overhear of the final result, i.e., from the point of view of the customer. Marketing is a view point which looks at the ideal business process as a highly interconnected effort to discover, create, boot and satisfy consumer needs. Marketing is a pitching of a amount of living to society. 1.

2 IMPORTANCE OF MARKETING The new managerial knowingness and desire reflected in the consumer predilection for an all-out commitment to the market consideration. The importance of marketing is cosmos realised by Indian business houses. The most arouse fact about this ide a is that the organisation concerned is not ! the only beneficiary when a firm practices the marketing design. The opinion simultaneously benefits the organisation that practices it, the consumer at whom it is aimed and the society at large. 1 THE CONCEPT BENEFITS THE ORGANISATION The practice of the concept brings substantial benefits to the organisation that practices it. For example, the concept enables the organisation to keep...If you want to tucker a overflowing essay, order it on our website: OrderCustomPaper.com

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