Analysis of an Advertisement Essay -- Rhetorical Analysis

Analysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make any woman want one. infields make a woman feel bold, sophisticated, and powerful. Something snip recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, and displays all the stark naked styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond holler called the mature hand ring. The advertisement is of a young, beautiful woman staring directly at you with a enticing look. On her right had she is wearing a bright, light diamond ring that stands out. Underneath of the woman are pictures of four different styles of the diamond right ring. In the middle of the four pictures is the text YOUR LEFT HAND LOVES CANDLELIGHT. YOUR decline HAND LOV ES THE SPOTLIGHT. YOUR LEFT HAND DECLARES YOUR COMMITMENT. YOUR RIGHT HAND IS A closure OF INDEPENDENCE. WOMEN OF THE WORLD RAISE YOUR RIGHT HAND. After those words are the gilds catchword A Diamond Is Forever. The pictures, text, and slogan of this advertisement establish together to make it one that affectively captures the audiences attention. The purpose of an advertisement is to sell a product. Clearly, a person flipping through the pages of a magazine will be captured by the sparkling diamond and bold text. The advertisement is simple sooner than one that is complex and difficult to understand. And the designer of this ad knows this. There is nada more appealing to a woman than a sparkling diamond. The sparkling diamond catche... ...her eyes is mesmerizing. For any male, this would pull them right into the ad. Hoping to get the equal look from his significant other, he would purchase a diamond for her. Also, the ad demonstrates a diamond as being a symbol of love. By talking about candlelight and commitment, romance and love is brought into perspective. The picture of this ad reminds men that diamonds are what every woman wants and that their love will brook forever with a purchase of a diamond. When a reader looks at this ad, he or she is likely to be stunned by it. Its repose makes it easy to read and understand. Its boldness grabs your attention. And its slogan allows you to identify with its message on a personal note. Not only does the picture on the ad make diamonds look beautiful and elegant, but also the text and slogan make diamonds seem exotic and powerful.