Alfred Edward Housman

A.E.Housman (Alfred Edward Housman) was born on March 26th 1859 in Fockbury, Worcerstershire. He was basically a classical scholar and an English origin poet. He was famous for his poem A Shropshire Lad. These short and poetic poems were written before the 19th century. The thoughful suggestion of fated youth in England, their auxilary, language and chracteristic description was appealing to the Geogian and and Edwardian composer prior and following the WW1.Housman was reckoned among the leading classic writers of his time. He had created a name for himself after printing as a private scholar and because of which he was selected as a Latin Professor at the College London University and than later at the prestigious Cambridge. His famous editions of Lucan, Juvenal and Manilius are said to be very well respected. With these settings of poetry, the generation was strongly linked and were also were much connected with the Shropshire poems as well. Alfred Edward Housman was the son of a c ountry solicitor and the eldest of his seven siblings. His sister Clemence Housman and Laurance Housman also became writers.A.E.Housman went to school at King Edward and than later to Bromsgrove school where he had a strong academic foundation and won numerous prizes for his poetry. He got a scholarship at St Johns College, Oxford in 1877 where he got education in classics.He was amazing in analyzing texts. He became so much involved into Texts that he did not retake philosophy and ancient history and even did not take a passing degree. He did not make much friends with his only friends being his roommates A.W.Pollard and Moses Jackson. Alfred Housman had a hard and usually reserved feelings for his friend Moses Jackons which were refused by Jackson as he was hetrosexual. This refusal by Moses led to Alfred unpredicted failure in his exams in 1881.Jackson got a clerk job in the Patent office in London and also got Housman a job there. They started sharing an apartmen with Adalbert w ho was the elder brother of Jackson. They stayed there till 1885 after which Housman moved into his own apartment on his own. In 1887 Moses married and moved to Karachi (Than in India) and later in 1982 Adalbert Jackson died. Alfred still continued to write classical studies on his own and also published some quality articles on numerous authors like Sophocles, Ovid, Aeschylus, Propertius, Horace and Euripides.In this period, Alfred managed to study Roman and Greek classics very throughly. He became a Latin Professor at Cambridge Trinity College in 1911 and till his death he had held the position. Alfred Housman managed to gain fame with his classic editions of the famous poets of Rome mainly Manilus, Juvenal and Lucan and also for his thorough and clever comments and his contempt for the unscholarly.Poems of Alfred Edward HousmanDuring his life Alfred Housman had managed to publish only two poetry volumes: One being published in 1896 by the name of Shropshire Lad and the other in 1 922 which was Last Poems.A Shropshire lad is a collection of his 63 poems with the majority written after his close friend Adalbert Jackons death in 1982. The main themes of the peoms were based upon unreturned love, green beauty, brief youth, sorrow, demise and the common soldiers patriotism. After his scripts were refused by many of the publishers, he decided to print them on his own expenditure which was a shock for his students and his colleagues.The Shropshire Lad was a rather slow in momentum to gain popularity, the arrival of war, at first in the Boer war and than later in WW1, gave this book a widespread popularity because of its regretfulness potrayal of the English troops. Numerous composers of music managed to make different setting of musical for the work of Housman which increased his popularity.

Article About Love Essay

Country, Location, & Flag : The name of my country that I am researching is Poland. Poland is located in the heart of Europe, on the North European Plain. It is bordered by the Baltic sea to the North and Northwest. By Germany to the West, by Ukraine, Belarus. Russia and Lithuania to the east and northeast and by Slovakia and the Czech Republic to the south. In general, Poland mountainous in the south with the terrain becoming increasingly flatter toward the north. The flag is just two colors. White on top and red on the bottom. Climate: The climate in Poland is determined mainly by the country’s geographical location. Poland is in the temperate latitudes. The average annual temperature in Poland is about 8’C/46’F and varies for the regions of Poland depending on height above sea level and distance from the Baltic Sea. In the summer, for instance, temperatures are lower in northern Poland because of the Baltic Sea. The lowest temperatures are in the mountains and the highest are in the western and central Poland. Poland sees an average annual rainfall of 600 millimeters. The highest precipitation is in the mountains and uplands and the lowest occurs in the central, lowland areas of Poland. On the average, precipitation in summer is twice that in the winter. In the summer months of June, July and August, showers alternate with dry, sunny weather and the temperature averages about 18’C/64’F; the maximum summer temperature is 40’C/104’F. Early autumn is generally sunny and warm before a period of rainy, colder weather in November begins the transition into winter. Winter, which may last one to three months, is cold and cloudy and brings frequent snowstorms but relatively low total precipitation. The average temperature in January is about -4’C/25’F but it can fall as low as -35’C/-31’F.pring arrives slowly in April, bringing mainly sunny days. Read more:Â  Essay About Love Economic & Political System : Poland has a free market economy. As for the politician system, Poland is a country with a republican political system in which power is concentrated in the citizen’s hands. Poland is a parliamentary democracy which means that all citizens can participate in ruling the state and have a constitutionally guaranteed influence on it’s fate. They also enjoy equal rights. Major Trading Partners : Major trading partners would have to be, Germany, France, United Kingdom, Italy, & Czech Republic. Unique Characteristic and Natural Recourses: Well Poland has beautiful mountains, and one really unique thing I like is that the weddings last about three days. Natural resources of Poland are coal, sulfur, copper, natural gas, silver, salt, etc. Custom & Cultural Info: When greeting someone a good handshake, direct eye contact, a smile and the appropriate greeting for that time of day will suffice. Do not use first names until invited to. Moving from the use of formal to the informal names is such an important step. When it comes to eating most meals are served family-style, and always try a bit of everything. Alcohol is also usually poured in a small glass. Quality Of life Compare To U.S : I don’t really see a big difference. In both countries people work, go to school, and do the usual. Currency & Language & Exchange Rate v USD: The currency is zloty and the exchange rate is 0.31 US dollar. National Foods & How To Say Hello: Most popular dish in Poland would have to be pierogi which is my all time favorite! Bigos, kielbasa, golabki are also very popular and yummy as well! Anyways to say hello in polish you simply say, czesc! Educational Opportunities ,Current unemployment Rate ,Life Expectancy & GDP: Education is a little different then here in the US. You start off with kindergarten and it goes all the way up to 8th grade and you stay with your class all 8 years, so you never have new kids in your classes. Then from 8th grade you go to a different school to start high school which is 4 years and once you have your class in 9th you stay with them till 12th. It’s a bit confusing but still pretty simple. As for unemployment rate, the currency is 14%! Life expectancy is 76.25 years and the GDP is 514.5 billion USD. Major Sports & Famous People/ Inventions: They play different sports like basketball and volleyball but of course the major one is SOCCER! My favorite(: As for inventions the bulletproof vest was in fact created by a Polish inventor called Jan Szczepanik in 1901. The vest was made of multiple layers of silk that were specifically woven so that they could stop bullets. The invention turned out be quite successful and the cloth used in the vest passed the practical test when it prevented the assassination of the Spanish king Alfonso XIII. Family Life: They usually just live like we would in the US. Once you are married you go off with your husband and if you have kids then you just stay in a home with them obviously! Not really anything different or unusual! Foreign Trade/ Exports & Imports : I’m not sure if Poland has more exports or imports because It kind of balances out. Most of Poland’s imports are capital goods needed for industrial retooling and manufacturing inputs like machinery. Poland exports fruits, vegetables, and dairy products.

What If I Just Cant Bring Up My Grade in That One Challenging Class?

You’ve worked hard to achieve a shining high school transcript and standardized test scores to match. You participate in a variety of extracurriculars but have a clear area of specialty that makes you truly unique. You’re a strong leader, a hard worker, and a devoted community member. By almost every count you should be a shoe-in at any college. But what if math just isn’t your thing? Or what if your writing skills are a little lacking and always have been? What happens when you just can’t bring up your grade in that one pesky subject area? Are top colleges out of your reach? We at know that no one’s perfect. We’re used to helping students overcome obstacles and spin less strong subject areas as positively as possible. In this post, we’ll explore the implications of a single bad grade, explain some options for what you can do to head off its negative impact on your college admissions chances, and offer some broader perspective that will help to guide your approach to college applications and beyond. The easiest way to avoid that single less-than-stellar grade is to avoid that class altogether. While you might be tempted to sign up for every AP course and honors track possible, you need to set realistic goals based on your own strengths and abilities. By all means, choose courses that challenge you, but don’t choose courses that are completely beyond your abilities. And definitely, don’t be tempted to jump ahead too quickly in an attempt to build an ultra-impressive transcript. Ultimately, performing well in an easier class is always better than failing a difficult one. In addition, taking a course that’s too challenging for you might have a greater impact on your overall academic performance. If you’re stressed out and expending more time than usual on a single class, your performance in other classes might suffer. You might achieve poorer grades across the board or be unable to extend your usual time and effort to important extracurriculars. In the worst-case scenario, your own mental health or personal relationships could even suffer. Instead, it’s best to avoid the situation completely by selecting classes that strike the right balance for your abilities. Sometimes this means taking an objective step back, recognizing the areas in which you are prepared to handle the most challenging coursework, and acknowledging the areas in which you aren’t. Of course, hindsight is 20/20 and if you’re reading this, there’s a decent chance that you’re already enrolled in a class that is proving to be somewhat beyond your abilities. If this is the case, you’re not completely out of luck. There are a few key avenues you should explore to get the help you need. First of all, rest assured that it is absolutely okay to ask for help. In fact, we encourage it. Ask your teacher, your guidance counselor, a friend, or a family member. If they can’t help you in this particular subject area, they might be able to point you in the direction of someone who can. Your parents might be willing to get you a tutor, or your friend might be willing to work with you one-on-one. Teachers may even meet with you after school or during their free periods. No one wants to see you fail, so there is no reason for you to struggle alone. You just need to ask for help. You could explore existing video tutorials in the subject area. Khan Academy is one great resource for this. Finally, consider joining a study group or enrichment group. Sometimes, hearing a different perspective, especially from someone else who also previously struggled to grasp the content, can offer the additional insight that you need. Even if a certain subject never â€Å"clicks† with you, there are many avenues to get the help you need to get through an important class. It’s possible that you may be better at certain subfields within a subject. So, while you might struggle with geometry, you could find that algebra comes easily to you. Once you get past this course, you might find the next one easier. It’s always worth your best effort to get through it. There are times, though, when it might become clear that you’ve exhausted your resources and still are not going to be able to pass the class with a respectable grade. If this is the case, you need to consider your other options. At some schools, you might be allowed to switch from an honors or AP course to a regular version of the course during the semester. You’ll need to check your school’s offerings and policies to see if this is an option for you. This is a particularly good choice if you need to fulfill a graduation requirement in that subject area but have realized that your chosen course is too difficult a track for you. Another option is to drop the class completely. This is something that you should consider very carefully and discuss with your teacher and guidance counselor in advance. Many schools have only a narrow window in which you’re allowed to drop classes without them appearing on your transcript. You should be aware that if you drop a class outside of this window, it may appear on your transcript as a Failure Due to Withdrawal, or similar notation. You can learn more about the decision to drop a course in our posts, Should I Drop an AP, IB, or Honors Class? and How Do I Decide to Drop a Course? . Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. Finally, as you set your sights on your dream colleges, you need to be realistic about your own strengths and abilities. Ivy League schools generally require strong grades across all subject areas. While there’s nothing to prevent you from applying to them even if you have struggled in one area, you should keep in mind that you will be at a disadvantage if you’ve taken a less challenging course track or achieved less than stellar grades in a particular subject area. Of course, this doesn’t mean that you won’t be accepted, but it does mean that you’ll need to make up for this deficit in other ways on your application. That is, you’ll need to truly excel in other areas if you hope to gain acceptance. Also keep in mind that in order to get the most out of your college experience, you need to attend a school that is genuinely a good fit for you. It may be tempting to get wound up in the name or prestige of certain colleges, but ultimately the most important factor should be how well a college fits your specific goals and needs. If you’re struggling to keep up with a specific challenging course track in high school, it’s likely that you could continue to struggle with it in college if you attend a highly selective school with core requirements in that subject area. The same can be said for your intended career path. If you have always struggled with math, but you’re interested in becoming an engineer because it seems exciting and fun, you may need to critically evaluate the feasibility of this path compared with your own areas of strength. Are there other, similar fields that might be better suited for you? By keeping a realistic perspective, you will be able to strike the right balance of coursework that challenges your abilities without overextending yourself. To learn more about registering for classes or how to cope with a single bad grade, consider the benefits of the Near Peer Mentorship Program , which provides access to practical advice on topics from college admissions to career aspirations, all from successful college students.

Critically assess Renaissance understandings of humankind Essay - 1

Critically assess Renaissance understandings of humankind - Essay Example The aspects of sharp senses, power of reason, and high level of intelligence, as presented under the Oration On the Dignity of Man also seen as the manifesto to the Renaissance, as the aspects that put mankind in a unique category from the rest of the creatures, owing the fact that these characteristics of mankind serves as the bridge between the lower cadre of life which consists of God’s creatures, and the higher cadre consisting of God and all that is in heaven (Mirandola, 1965 p3). Therefore, the concept of hierarchy existed before the middle Ages, according to Plotinus idea of The One the Demiurge, and the Material World, and thus the middle ages just created a more organized theory. However, the most important of all the factors that completely put mankind in a unique position, is the freedom of judgment that mankind was granted by the creator, so that he could be able to differentiate the good and the bad, and based on this judgment, he could then get an opportunity to ascend upwards, from the middle category where he was created to fit, to join the upper cadre of life (Mirandola, 1965 p5). Therefore, Renaissance of humankind is pitched on the concept of happiness, which is derived from freedom, where mankind was given that; â€Å"Liberty of God the father! O great and wonderful happiness of man! It is given to him to have that which he chooses and to be that which he wills† (Mirandola, 1965 p5). Nevertheless, while the concept of freedom and happiness informs Pico’s philosophy of the Renaissance understandings of humankind, there seems to be some form of contradiction in this philosophy. His philosophy points to the fact that man was created with absolute freedom to choose, so that he could become all that he wished to become and have everything that he chose to have. However, the philosophy is later contradicted by upholding the principle that God spoke to man after creation, and told him

The American health care need to be reformed Essay

The American health care need to be reformed - Essay Example For many years it was believed that the American health care system is the best in the world. But now so many shortcomings have been identified. "The 42.6 million people in the US currently without health insurance are acutely aware that our healthcare system is not working for everyone, and there is growing recognition that the major problems of rising cost and lack of access constitute a real crisis".( "The U.S. Health Care System" 1) The majority of US healthcare are out patient based. The personal primary healthcare physicians, specialist physicians, non-physicians including nurses and pharmacists constitute the healthcare system. There are mainly two types of hospitals the for-profit hospitals and the non-profit hospitals. The former is operated by privet corporations and the later by the government or by some religious or other organizations. The hospitals provide out patient service in emergency room and they also have inpatient section. The payment of healthcare for most of the Americans is through the employer but the cost of which is increasing now a days. The government now subsidizes employer-paid health care.This is done by exempting employer contributions from taxation as income. The government sponsored Medicare and Medicaid covers the uninsured people in the US. The programmes like Tricare and Veterans administration provide insurance coverage to the elderly people in America. But now the number of physicians accepting the Medicaid decreasing due to the increase in the administrative cost as compared to the reimbursement. The Census Bureau found last year that almost 44 million Americans had gone without health insurance for the previous year. That number has been increasing by roughly 2 million a year. Families USA, a consumer group, says that almost 82 million people, one out of three below age 65, were uninsured at some point during 2002-03, most of them for at least nine months. (Broder, D.S., A21) III. SYSTEM INEFFICIENCIES AND INEQUITIES INEFFICIENCIES 1. Delays in seeking care and increased use of emergency care-Usually American people have a habit of not going to preventive healthcare and regular medical check ups and finally when they reach the hospital for treatment the disease may get advanced and more intensive care is needed. This causes the increase in the amount of reimbursement. The people without the insurance are twice as likely to visit hospital emergency rooms as those with insurance; burdening a system meant for true emergencies with less-urgent care needs. In patients with privet insurance cancer is diagnosed only in the late stage or in the advanced incurable state only and they need more costly procedures than the people who diagnose the disease in the early stage. The people without privet insurance get less chance to attend the cancer screening tests than the others with the privet insurance plans. 2. Shared cost of uninsured- The service providers

No End in Sight Essay Example | Topics and Well Written Essays - 500 words

No End in Sight - Essay Example Bodine’s view of the reconstruction was to reach out to the Iraqis and identify government technocrats, as well as civil leaders who can effectively run the state (Shaikh 1). For a short period of time, she achieved a lot. What fascinated me about her was that, in such a demanding atmosphere, she managed to identify the best steps to be taken and how they would go about evaluating the steps. Richard Lee Armitage was an ex-deputy secretary of State Department. According to Armitage, the Iraq reconstruction was all about promoting world peace. He considered Iraq to be a threat to world peace (Shaikh 1). Armitage was also quite congenial during the interview, and that is fascinated me about him. The film covered the Iraq occupation mainly through interviews. The interviewees were mainly significant figures who were charged with managing the restriction. It dwelled on the mistakes that the Bush Administration during its occupation of Iraq (Shaikh 1). What shocked me was that the lack of security, rise of insurgency, lack of basic services and also, at one instance, the risk of a civil war, was caused by the mistakes made by Americans. If an outside power occupied my country and allowed widespread looting to take place and did not protect my country’s historical monuments, then I would consider them as taking us for granted. I would also think that their purpose for occupying our nation was for their own benefit. This will make me think of ways to remove them from my country. I will also make me despise the outside power. As depicted in the film, the daily lives of Iraqis were looting, fighting each other, killing each other and widespread demonstrations. Homes were burnt down, so people became homeless. Also, the country came to a standstill (Shaikh 1). In fact, during this period, Iraq could not be considered a country because even its leaders had exiled the nation and some killed. If I was in

Examine the extent to which the benefits of UK membership in the Essay

Examine the extent to which the benefits of UK membership in the European Union outweigh the costs - Essay Example The UK’s contributions to the EU budget has got also fiscal consequences as the consumer prices get affected through the common Agricultural Policy and common external tariffs that are levied on imports.EU membership also can influence the foreigners’ decisions on whether to invest in the UK or not. Being able to understand the these economic impacts gives us a good framework to do an evaluation on the benefits and costs of EU membership, but provides no information on whether UK would be at a better position by staying outside EU.I n order to establish this we require a counterfactual scenario for cost-benefit purposes (Anderson, & Reichert, 2012, P.244). The United Kingdom becomes part of the world’s largest single market by being a member of the European Union. The single market is an economic zone that is larger than that of Japan and USA together with a GDP of around 11 trillion pounds. This single market that has over 500 million people gives a level ground for British business to trade in.This helps not only in enabling free trade with absence of customs duties or tariffs but also provides a common set of rules so that business need not to be in compliance with 27 different types of regulations. A research done by the European Commission indicates that the EU GDP was increased by 2.2%(233 million pounds) and there were 2.75 million job opportunities that created since the adoption of the single market between 1992 and 2006.The increase in GDP for UK was around 25 billion pounds. The Department of business of the government, skills & innovation gives an estimation that trade has increased between member states because of the single market (Baldwin, Francois, & Portes, 2013,P.125-147). The UK becomes part of the process for making rules and regulation in the single market for being a member of the EU.Britain through its council of ministers are given the opportunity

Marie and Pierre Curie Article Example | Topics and Well Written Essays - 250 words

Marie and Pierre Curie - Article Example On top of her educational shortcomings, Curie could not speak fluent French. All of her classes were in French. Instead of giving up, Curie began studying in order to succeed. She scrimped on her food rations, rarely eating meat. Curie also did not buy coal and had to put all her clothes on top of her for warmth. All of these sacrifices were made in order for Curie to receive an education. She did end up graduating at the top of her class in physics and mathematics. The lesson in this article is students today need to have the same drive as Curie. Students today have food, shelter, and warmth. Learning for them should be easier. Despite all the obstacles, Curie did the impossible and learned. This story should inspire all students. With hard work and dedication, every student can achieve their goals. The reason students are not achieving what Curie did is the lack of drive and focus. Students today do not want to work hard for their education. The only perspective of this woman I did not like was the treatment of her child. Curie got married and had a baby, but these events did not seem important to her. Physics and being in the lab was the most important thing in her life. The role of women at the time was to be married and have children. Curie was different, but did not fight against the system. She did what was expected. Thus the roles of wife and mother were not given 100%. Curie could have done

Biography Mary Wollstonecraft 1759-1797 Research Paper

Biography Mary Wollstonecraft 1759-1797 - Research Paper Example Together with Arden, they attended classes by Arden’s father and studied absorbing books (Taylor, 2003). Work In 1783, she helped her sister Eliza escape from an abusive marriage. Together they established a school at Newington Green where she acted as a schoolteacher and a headmistress. It was at this time that she began her literary work and wrote the book â€Å"Thought on Education of Daughters: With reflection on Female Conduct, In the More important Duties of Life†. In 1787, she was appointed the governess of the Kingsborough household. She was dismissed, since she had discrepancies with the Lady of Kingsborough, but the children liked her. This experience inspired her to write the book Original Stories from Real life. After her dismissal she moved to London to focus more on her career as an author. She was unhappy with the limited employment opportunities that were there for poor yet dignified women. In London, she learnt German and French, which helped her in tra nslating texts. She also wrote book reviews in the periodical Analytical Reviews. These experiences opened a wide field of intellectual material to her. It gave her a chance to interact with great philosophers, such as William Godwin, and political radicals, such as Thomas Paine (Taylor, 2003). Private life When in London, Mary had a relationship with an artist Henry Fusseli, who was by then married. She proposed a nonsexual relationship with Henry and his wife, but his wife was dismayed by that idea. Henry had to break off relations with Wollstonecraft. After this incidence, she traveled to French to experience the atmosphere of the French revolution personally. Here, she fell in love with Gilbert Imlay; this romantic relationship culminated in her getting pregnant with her first child. Gilbert was not bent on settling down in marriage, left Wollstonecraft in France and went to London. Mary’s work at this time reflected her loneliness and depression of a woman caught up by a revolution, both external and internal. She followed Gilbert to London but he rejected her. She made an attempted suicide, but Gilbert rescued her. She attempted to save her relationship with Gilbert by going on a dangerous trip to win a business deal for him; unfortunately, he never took her back. She made a second suicidal attempt by jumping into the fast running river Thames but was rescued by a stranger. According to her, the attempts to commit suicide were very rational. She later got into a romantic relationship with Godwin and got expectant. She married him so that the baby would not be illegitimate. The couple moved to two separate adjoining houses in order to retain their independence and communicated through letters. Godwin wrote memoirs that vividly portrayed the negative side of Mary's character, including her attempted suicides, illegitimate children and shaky private life. Though he was writing this being in love with his wife, it actually represented Wollstonecraft i n an unfavorable light. Wollstonecraft's death In September 30 1797, Wollstonecraft delivered her second born. The placenta ruptured and became infected. Wollstonecraft was in agony for several days and finally died September 10 the same year (Taylor, 2003). Contribution to philosophy Her efforts were aimed towards fighting for the rights of women. In the Vindication of the Rights of

Deabte analysis Essay Example for Free

Deabte analysis Essay The industrial Revolution occurred in Europe from 1750 to 1850. During this time there was also a huge increase in illegitimacy rate, which is the number of babies being born to unmarried women. The big question becomes, did the industrial revolution cause a sexual revolution or not? There are many historians and people with different views about topic. At the start of the industrial revolution there were close to zero babies being born the unmarried women and by the end in 1850 there was 1 in every 3 women having babies that weren’t married. There are two main points of view on this debate; one from Edward Shorter and the other from Louise Tilly, Joan Scott, and Miriam Cohen. Historian Edward Shorter states that the industrial revolution created many opportunities for women to work which he says led to a rise in the illegitimacy rate. He connects this to the sexual emancipation, or sexual freedom, of unmarried, working-class women. Historians Louise A. Tilly, Joan W. Scott, and Miriam Cohen counter that unmarried women started working during the industrial revolution to meet an economic need, not to gain personal freedom. They state that the rise in illegitimacy rates rose due to broken marriages and the absence of traditional support from family, community, and the church. With women starting to work this caused a change in people’s lifestyles. Shorter and Tilly, Scott, and Cohen both have a legitimate argument to if the industrial revolution was the cause of the sexual revolution. You raise the key issues here. It doesn’t need to be this long, but that’s OK. Edward Shorter agrees that women of the upper class in the nineteenth century underwent a female emancipation along with the slave emancipation, but he says that it doesn’t account for the women with families. Young, low status women underwent a radical movement in female emancipation in the late eighteenth century because of the involvement in the economy of the market place. This emancipation started with the young women of low status to older women of higher status. There were some general characteristics describing women during this time. There were many famous women making stands for women’s independence and rights, that it was hard to see the position of all women or the norms of women. One thing Shorter states is, except for the few  exceptions of famous women, most of them were still powerless and dependent. Female emancipation was all about becoming independent. Married women wanted household political power and a family where they have their own rights, sexual gratifications, and emotional freedom. Unmarried women started ignoring the strict views and opinions of parents and community to satisfy their personal needs. All women started disregarding outside controls for personal freedom and sexuality for individual self-fulfillment. Up to here is satisfactory, but more info than necessary and not completely clear. These changes may be linked to the economic changes towards capitalism, an economic system in which investment in and ownership of the means of production, distribution, and exchange of wealth is made and maintained chiefly by private individuals or corporations. Good. One change was that capitalism made subcultures of wage-earning people. These people began to create their own rules and standards on how to run their community. Some of the rules where sexual behavior, target family size, and new techniques for contraception and abortion. The new young people were sexually active and it became a social norm to have sex before marriage. Shorter thinks that some aspect of industrialism must be held accountable for the expressly permissive sexual content of the subcultures. Another change dealing with capitalism was the mentality of the market place. As women began working in the market place they began to bring the principles of the market place into other areas of their lives. Shorter believes that the labor markets were the most direct source of personal freedom. Capitalism’s metal habits of maximizing one’s self-interest and sacrificing community goals to get individual profit was what women learned in the market place and it’s what they wanted in all aspects of life including their family and their freedom. Lastly, the industrial advance along with capitalism removed many external controls upon female sexual freedom. As women were bringing home paychecks meant they contributed to the family’s resources and would be entitled to a greater voice in how these resources were used. This lead to women being more equal and the premarital sex codes became more permissive as her status  was completely dependent on the husbands. Shorter came to state that capitalism entitled a source for females to be independent and have sexual freedom. The low wage, young people started the involvement in the market economy. The prosperous women soon followed in the nineteenth century. For unmarried women capitalism meant personal and sexual freedom. Young women were able to go against parental controls with her sexual and emotional independence because she knew the market would still hire her and give her self-sufficiency, and if needed, would move her to a town where she could work. This lead to the absence of birth control and therefore illegitimacy. You say more than necessary in the first paragraph of this section; your explanation of the argument could be stronger.

Link Natural (Pvt) International Audit

Link Natural (Pvt) International Audit EXECUTIVE SUMMARY Link Natural (Pvt) Ltds decision to advance their business to France was apart of the economical and socio-cultural analysis carried out to identify the market potential for the product (Link Samahan) to be sustainable in the French herbal market. The company is already conducting their businesses in many locations around the world, and France was a further step taken to expand their global presence. The following report is the market audit conducted in order to identify some of the key factors that should be taken into consideration when expanding a business across borders. A brief description of the product Link Samahan is presented initially in the report followed by an analysis of the product acceptance as well as possibilities of product resistance by the French consumers. This was identified through considering factors such as trialability, complexity, relative advantage, observability and compatibility of the product in the French herbal beverage market. The report further analyses the market in which the product will be sold and the geographical regions in France that were chosen for the initial business operations, namely Paris, Nice and Marseille. The basic transportation systems and modes in the selected areas are also discussed followed by the main communication methods used by them. Furthermore the report provides a description on consumer buying habits, distribution of the products, pricing strategies and the advertising and media usually used to reach the target market. A comparison and contrast between Link Samahan and its competitors in the French market is also carried out in the report. The comparison includes the prices, product features, packaging differences along with the promotional methods and distribution channels utilized by Link Samahan and the other competitors. Moreover, the report extends to discuss the market size indicating the trend of the industry sales and the expected sales for Link Samahan in the coming year. Finally, the agencies that will benefit the company and the important government regulations that should be followed by the company are discussed at the latter part of the market audit. INTRODUCTION Link Natural Products (Pvt) Ltd. is a leading business entity in Sri Lanka that provides herbal, Ayurvedic pharmaceuticals as well as safe and effective herbal healthcare products. Some of the main products of Link Natural include, Link Kesha hair oil, Link Sudantha toothpaste, Gotukola Tea and Spa/Aroma products. As a result of extensive research carried out for years, Link Natural introduced Link Samahan, a 100% natural herbal product to the market for curing common colds and similar ailments. Currently Link Natural is exporting their products to countries such as Malaysia, USA, UK, Germany, Thailand, India etc. (Company Profile, 2009) France being a European Union country owns the largest land among the EU countries. As an expansion in the maturity level of the product (Link Samahan), Link Natural has decided to distribute the product to three different locations situated in France. According to (Bell, 1997), French people consider herbal beverages to be healthy and they are most commonly used in every day life in the French culture. The demand for herbal products in the European market has risen over the years and this can be considered as a great opportunity for Link Natural to expand their business to France. In order to identify the target market and their potential it is vital to carry out a detailed market analysis with regard to the product. Thus the main focus of the following report will be to evaluate a market plan and audit for the purpose of marketing Link Samahan in the French herbal beverages market. The market audit will comprise of a detailed description on the target market, geographical distribution, diffusion of innovation of the consumers as well as advertising, pricing and promotions in terms of the herbal beverages market in France. THE PRODUCT: LINK SAMAHAN Link Samahan is an authentic herbal product made in Sri Lanka and it is made of 14 natural plants which are generally used in Peyave formulations. As stated in (Product Data Sheet, n.d.), in ancient Sri Lanka Peyave was considered to be one of the most popular cures for viral fevers and influenza, and it consists of a mixture of herbs in boiling water. This instant herbal beverage is used for common colds as other similar ailments such as sneezing, itching eyes, running noses etc. Currently Link Samahan plays the leading role in the Sri Lankan herbal products market for colds and other related ailments, and Link Samahan is being distributed to 32 destinations in eight different countries around the world, (About Samahan, 2009). (Refer Appendix 1). Link Samahan will be expanding into the herbal beverage market in France for the first time. An innovation is any product or a service that consumers perceive to be new, as stated by (Solomon, 2004, pg.567). Therefore, the following section will focus on how the proposed target market will perceive Link Samahan and their levels of acceptance and resistance will be determined. LINK SAMAHAN AS AN INNOVATION (As perceived by the intended target market) Diffusion of innovation refers to the process whereby a new product, service, or idea spreads through a population, (Solomon, 2004, pg.567). The rate of adoption may differ from person to person even within the same culture. According to (Solomon, 2004, pg.567) a study of 11 European countries found that consumers in individualistic cultures are more innovative than consumers in collective cultures. Therefore to identify the acceptance rate of Link Samahan in France a few important factors will be analyzed apart from the consumer behavioural changes among the target market. These factors are as follows: Relative advantage It is important that the consumers believe that the product is important and more beneficial for them than the alternative brands in the market, as the new product adaption rate is directly proportional to the relative advantage of the new product. The main characteristic of Link Samahan is that it is an herbal drink, which can be prepared instantly by just dissolving in hot water. Furthermore it has the relative advantage of being a complete natural product that can not only be used to prevent colds and similar ailments, but also can be used as a hot beverage. Therefore, it can be said that Link Samahan has a 2-in-1 relative advantage compared to other herbal beverages. Compatibility According to (Solomon, 2004, pg.570), the innovation should be compatible with the lifestyle of the consumers. No matter how convenient the product is, sometimes the consumers may not accept the product due to ethical or cultural issues. But as mentioned before according to (Bell, 1997), the French have a popular demand for herbal beverages, and have over a 70% of herbal products in large grocery stores and hypermarkets. This is one of the core reasons that Link Natural has decided to distribute Link Samahan to France. It can be stated that Link Samahan is strongly compatible with the French market and will potentially have a high usage rate. Complexity Link Samahan is a moisture-proof, triple laminated sachet with a net weight of 4 gram per packet and contains a soluble powder that can be instantly made, which makes it very low in complexity. For the convenience of the French people the directions and other details will be indicated in French, as well as English as opposed to the Sinhala, Tamil and English product details used in Sri Lanka. Therefore the product will be easier to understand and use over the other competitor brands available in the market. Trialability Link Samahan is considered to be a fast moving consumer good (FMCG). Therefore with regard to trialability, promotions will be carried out at the initial stage at the supermarkets and retail stores for the consumers to taste the product through free samples. Since consumers have the ability to try out the product and evaluate it through the free samples, Link Samahan has a very high trialability factor. Observability An innovation should be high in observability for an adopter to be aware of its existence. Having promotions as mentioned above can be of use to a certain extent (i.e. taste) but the exact outcome of Link Samahan cannot be observed immediately after the consumption. MAJOR PROBLEMS RESISTANCES TO THE ACCEPTANCE OF LINK SAMAHAN, BASED ON THE PROCEEDING EVALUATION Any company when entering to a new market or introducing a new product is faced with a potential risk of failure no matter how favourable the circumstances are. Therefore it is essential to analyze the consumer acceptance for the product in order to survive in the market. Based on the proceeding evaluation, Link Samahan has a high potential of the consumers acceptance as there are high levels of relative advantage, compatibility, trialability and it is also low in complexity. THE MARKET MARKETS IN WHICH LINK SAMAHAN WILL BE SOLD Through the sociocultural and an economical analysis conducted previously, it was identified that there is a favourable market for Link Samahan to be introduced in France. According to (Bell,1997), approximately 2500 metric tons are sold annually in the herbal beverages market in which 60% is in sachet format, 36% in instant products and about 2% in bulk. One of the main reasons to penetrate the French market is their acceptance of herbal beverages. It is most commonly used in many households and is enjoyed by most French people. Thus there is a demand for herbal products, and in addition to this, Link Samahan can also be used as a cheap effective way to cure common colds as oppose to using Saunas which is also highly popular in France. Link Samahan is an FMCG which can be afforded by anyone ranging from lower-middle level to upper level income earners. France has an estimated population of 64,057,792 as mentioned in, (France Demography, n.d) Geographical regions France is a Western European country which borders countries such as Belgium, Spain and Italy in the Europe region. 77% of the total population has been urbanized as of 2008 and 65% of the total population falls in the 15-64 years age category, (Central Intelligence Agency, n.d.) (Refer Appendix 2). The population is one of the main factors that have to be taken into consideration in deciding the main geographical regions for Link Samahan to be distributed and marketed to. According to research carried out by (Butler, 2009), the main cities in France with the highest populations are Paris (11,293,200 people), Marseille (1,532,400 people), Lyon (1,665,700 people), Toulouse (975,000 people), Nice (943,000 people) and Nantes (718,700 people). Furthermore, France is generally known to be a cold city and it is a country with typical seasonal changes through out the year. Also, according to (Central Intelligence Agency, n.d.), France is faced with floods, midwinter windstorms etc. at certain times of the year. Hence, the probability of people being faced with the common cold is high in terms of climate changes. The company has selected Paris, Marseilles and Nice to distribute and market Link Samahan due to the above mentioned reasons. Another primary reason for selecting Marseilles and Nice is the easy access due to being situated in the coast of France bordering the Mediterranean sea. Hence geographically there is easy access to these cities and the products can be shipped conveniently from Sri Lanka. Forms of transportation available in these regions Paris There are many forms of transportation used in Paris. It consists of four airports, Roissy-Charles de Gaulle and Orly being the main two commercial airports and, Le Bourget, and Beauvais Tille being two smaller airports for budget airlines and private jets, (Paris Airports, n.d.) Gare de Lyon train station in Paris provides rail services to the south and east of where Marseilles and Nice are situates. Therefore, Link Samahan can easily be transported to and fro from Paris to the other 2 selected locations, (Gare de Lyon, n.d). Apart from this the Metropolitan underground train network and the two tramlines are also commonly used for transportation in the city of Paris. The bus network in Paris covers the Ile-de-France region and also it extends in the central Paris. However, traffic has to be taken into consideration when travelling by bus as Paris a busy city, (How to use Parisian transport networks, 2003). Marseille Marseille has one airport. Similar to Paris it consists of a bus network and two metro lines which are commonly used among passengers. It is convenient to travel using the Metro Line over the bus network due to the heavy traffic situation in the city. The main train station in Marseille is called Gare Saint Charles and it connects to Paris, which takes approximately 3 hours, (Marseille Transport, 2007). The Marseille Port, being the largest port in France, plays a major role in transporting of Link Samahan from Sri Lanka to France, as the company will be using Vieux Port in Marseilles as the main port to distribute the products to Marseille and Paris and Nice respectively, (Marseille Cruise Port, 2009). From Marseilles, Link Samahan will be transported via train from Gare Saint Charles Station to Paris. Nice The main concern of the company is transporting the product from Marseille to Nice. Therefore the Link Natural (Pvt) Ltd. will be using the railway system for the means of transporting the product to Nice. Communication available in these regions The most common methods in communicating in Paris are through telephone, Internet, and television. Some of the main telecommunication companies situated in Paris are Coriolis Tà ©là ©com, France Telecom, Orange (France Telecom), Bouygues Tà ©là ©com and SFR in which most provide the consumers with telephone as well as internet broadband facilities. (France Telecommunication Companies, 2009) According to (Internet World Stats, 2008) the main dominator of all telecommunication methods such mobile, fixed, Internet and broadband in France is France Telecom. Similar to Paris, Nice and Marseille also use Internet, Telephone and television as main methods of communication. 58.1 % of the population uses the Internet in France (Internet World Stats, 2008). Therefore, Link Natural can use Internet advertising to promote Link Samahan in France for wider reach of the target market. According to (Television Viewing by Country, n.d.), the average viewing rate of television in France is 23 hours per person per week, which indicates that accessibility for television is high among the consumers and therefore television media can be used as an effective means of communicating the product to the customers. Consumer buying habits Consumers buying habits may vary according to the type of products purchased by them. For instance, people may compare and contrast when purchasing a shopping good with the alternative products available in the market. Since Link Samahan is a consumer good, which needs little effort of the consumer in purchasing the product the consumers in the intended target market are not expected spend a lot of time in deciding on purchasing the product. However, since the herbal beverages market is considerably large in France it is vital to pay attention to the leading competitors brands purchased most frequently by the consumers. Product use patterns The herbal beverages market in the Europe has grown over the years due to health concerns of most consumers. People are more careful with their health as a result of their busy scheduled lifestyles. The French generally tend to consume herbal infusions daily in the night after dinner time. Therefore the usage of herbal beverages in France is regular and consistent in the current market. Product feature preferences Most people look for convenience when purchasing products and are more health conscious considering the health issues that they are exposed in the society as previously mentioned. Link Samahan is marketed as a two in one product, which is an herbal cure of colds, as well as a normal hot beverage to the consumers. Therefore the taste of the product is given special consideration so that the consumers will show a favourable response towards the product. It also an instant drink which can be prepared easily. Shopping habits According to the research carried out it was identified that the average consumer purchases herbal beverages approximately once in every three weeks. With the rise in health concerns among the people and herbal beverages being conveniently available in the local retail and supermarket outlets customers are bound to purchase them on a regular basis. Distribution of the product Most of the herbal beverage products are available all over France. They are mainly distributed in local grocery stores, retail outlets and many international supermarket and hypermarket chains located in the country. According to (Shopping in France, n.d.) some of the main supermarket chains are Champion, Carrefour, Auchan, Casino, Leclerc and Intermarchà ©. Advertising and Promotion Advertising media usually used to reach the target market The usual methods of advertising FMCG products are through television, radio, and newspaper/magazine advertisements, as they are targeted towards a mass market of all levels of income earners. Having the fourth highest television-viewing rate in the world, 99% of the households in France have access to televisions especially in the urban areas. According to (Press Reference France, n.d.), there are 584 television networks currently operating in France and marketers of FMCGs frequently use television advertisements. Another popular method of advertising is through Radio networks, as most people have access to radios. Considering the busy lifestyles of the people most companies have adopted this method as people in urban as well as rural areas are known to listen to the radio even when doing other work. Other methods used include newspapers and magazines. French are said to have a high literacy rate of 99% and newspapers and magazines are commonly used around the country. Apart from these methods, Internet is also widely used for advertising consumer products as most people purchase goods online, especially the younger generation. Sales promotions customarily used For most FMCG products, most commonly used sales promotions methods are buy one get one free promotions, in store promotions and free sampling promotions held at retail stores and supermarkets. Pricing Strategy Initially Link Natural will be using the price penetration strategy at a set price of â‚ ¬10.50 intending to attract more customers and capture a larger market share. However, the price maybe varied accordingly in the future depending on the purchasing trend of the consumers and discounts will be given during different seasons. COMPARISON CONTRAST OF LINK SAMAHAN WITH THE COMPETITORS PRODUCTS Link Samahan Brand Name: The name Link Samahan is a family brand name, which is derived from the company name Link Natural. This gives Samahan a special recognition for the consumers, as Link Natural is a well-reputed company in many countries in the EU. Features: Link Samahan is made using 14 natural Ayurvedic herbs, which were chosen through a comprehensive study done by Ayurvedic scientists for years. The main feature of the product is that it is a beverage, which can be made instantly by dissolving in hot water. The basic flavors of Samahan are Lime and Lemon, and will extend to include Mint and Linden (which is a common taste preference of the French people). Package: The 100g pack consists of 25 moisture-proof, triple laminated sachets with a net weight of 4 grams per packet. The details on the sachet will be indicated in both French and English for the convenience of the consumers. The sachet will be yellow and green in color to give a natural look and the colors will be differed accordingly when new flavors are introduced. The competitors products Link Samahan is mainly marketed as a medicine for curing common colds as well as a regular herbal beverage. Therefore there is no direct competitor for the product although there is a large market for herbal beverages in France. There are many herbal tea products available in the French market. The market leader is Lipton with more that 46% of the herbal sachet tea market. The Lipton Company brands Elephant and Saveurs du Soir, dominate the French herbal beverage market by providing various types of herbal tea flavors. The bulk herbal tea market is dominated by La Tisanerie brand, which is also a popular brand available in France. However, they also sell sachet packages in a variety of flavors. Apart from these competitors, Solinests Ricola brand of instant herbal infusions dominates 90% of its product area while 10% of the market represents other Store brands, (Bell, 1997) (Refer Appendix 3) Lipton Brand name: Lipton Elephant Brand Lipton Saveurs Du Soir Features: Both brands mentioned above are herbal teas and have different types of flavors ranging from mint to a wide range of fruit flavors. The price ranges from  £6.00 to  £7.00. Package: Each pack contains 25 sachets and is presented in their own unique color depending on each flavor. Foods International Brand name: La Tisanià ¨re Features: La Tisanià ¨re is also an herbal tea with various flavors such as Les Fruisanes range, which has a variety of fruit flavors, Trà ©sors de Nature range, which has a variety of flavors combining flowers and herbs and the Wellness range. (What about La Tisanià ¨re, n.d) Package: Different flavors are presented in different colors and packed in 25 sachet boxes. Ricola Brand name: Ricola Features: Ricola herbal tea is a popular hot beverage especially during the winter season and is commonly used as a remedy for colds and coughs, (Instant Teas, n.d.) Similar to other competitors, Ricola also offers a wide variety of flavors in their herbal tea range. Package: Ricola teas are generally packed in a plastic container ranging from 200g onwards and in presented in different colors according to the flavors. Comparison All competitors of Link Samahan fall under the herbal tea category. Therefore there is a relative advantage for Samahan as it will be marketed as an herbal beverage as well as a medical concoction used for common colds and similar ailments. Most competitor brands seem similar in appearance which makes it hard for the consumers to distinguish between them at a glance. However, Link Samahan will be presented in its own unique packaging so that it will be visible among rest of the products. The most significant difference between Link Samahan and other competitors is that the price of Link Samahan will be slightly higher due to the fact that it is more of a remedy to cure colds as well as a regular herbal beverage. The competitors price The following is a list of prices of the competitors available in the herbal beverages market. There is no significant difference between the prices of each brand. Competitors promotion and advertising methods The primary method of advertising used by Lipton is through newspaper advertisements. Lipton range consists of a wide range of brands. Thus, they advertise each brand separately rather than as a whole. Since most people have access to reading newspapers daily, they believe that it is the best way to capture the target market. La Tisanià ¨re on the other hand is mainly advertised through radio advertisements along with the Twininngs and Ovaltine, which are the other hot beverage products of their mother company Foods International. Ricolas main focus is on health magazines as they stress on health benefits of consuming Ricola herbal tea such as a cure for coughs and colds. However, Ricola products are also advertised through radio advertisements as well as newspapers through feature articles etc. Other main promotion methods used by these competitors are discounted prizes, special draws and competitions, sponsoring various events and coupon systems. Competitors distribution channels Lipton: Hypermarkets and supermarket chains Foods International: Supermarket chains and retail stores Ricola: Hypermarkets, supermarkets and retails stores MARKET SIZE Estimated industry sales for the planning year According to the research carried out in France, a rise in the industry sales is expected in 2010/2011 due to the regular consumption of herbal products among the consumers. The income level of the consumers may not affect them since herbal beverages are considered as an FMCG. Estimated sales for Link Samahan for the planning year The graph indicates the forecasted sales for Link Samahan for the year 2010 per city. According to the figures shown, approximately about 45,350 packets per city will to be sold and roughly about 3250 packets will be sold per month in average in the year 2010. Furthermore, Link Samahan is expected to detain the market share rapidly in the French market according to the number of estimated sales. All these details are further discussed in the preliminary marketing plan. GOVERNMENT PARTICIPATION IN THE MARKET PLACE Agencies that can help Link Natural The herbal beverages industry especially herbal tea industry is a rapidly growing market in France. Apart from being sold mainly in hypermarkets and supermarkets, herbal beverages are commonly used in health care centers, hospitals, holiday spas as well as hotels around the country. The usage of herbal beverages can be highly encouraged among the consumers through most of these agencies which will benefit the sellers in the trade. For instance, Link Samahan can be made available in popular health spas and hotels such as George V-Buddha Bar Spa, Ban Thai Spa, Bleu comme Bleu and Spa Anne Fontaine in Paris, (Spas Whats New,n.d.), and SPA de lhotel Boscolo Exedra Doctor, sauna le cercle Nice Saint Maurice and Nyrvana Madeleine Nice, in Nice (Saunas and Spas in Nice, 2009). It will also enable brand recognition through making the products available in recognized organizations to grab the attention of the target market. Regulations that must be followed It is vital that all companies follow the rules and regulations of the country to avoid complications. France belongs to the European Union and according to (Gauthier, 2005, pg.7), the European Commission has decided to draft a legislation on herbal medicinal products, dietetic foods, nutritional and functional claims, and fortified foods. Also according to (Gauthier, 2005, pg.7), the French Research Center on Nutrition and Food has a recommended allowance of a percentage of ingredients in the products to be consumed daily, and if the product doesnt meet those requirements, a special authorization from the French Public Superior Council for Hygiene (CSHPF) should be obtained by the manufacturer to market the product. Also according to French regulations it is important that all information such as product definition, list of ingredients, shelf life, weight and volume etc. are labeled in French on the packaging of the product. (Gauthier, 2005, pg.7) Apart from these, according to (France Trade Regulations and Standards, n.d.), quality and ecological labels, bar code price labeling, and usage instructions should also be mentioned. In general it is important that the product does not portray any offensive material that is not accepted socially, religiously, ethically etc. in France as it will not be accepted under the government regulations. MARKETING PLAN EXECUTIVE SUMMARY The following preliminary marketing plan was prepared by Link Natural (Pvt) Ltd to present a comprehensible idea on their business expansion of Link Samahan to France after conducting an ample research on the feasibility of the product in the French market. The main objective of this report is to guarantee that the product will be successful in the French market when competing among the alternatives available. The report portrays a detailed description mainly on the intended target market focusing on geographical, sociological, demographical etc. aspects, which are relevant to B2B and B2C markets. It gives an insight to the expected sales and the profit expectations for the year 2010. Furthermore, it explains the penetration strategies used by the company to gain market share of the consumers of herbal beverages in the market. It is imperative to analyze the product adaptation and modification by using factors such as core components, packaging, and support services etc. to grasp a clear interpretation of the product, which is described with sufficient details in the analysis. The report also focuses on to one of the major components in the marketing the mix, the promotions of the product carried out in France. The overall promotion objectives are explained followed by advertising, sales promotions, personal selling and other promotional tools used by the company to promote Link Samahan among the French consumers. Moreover, it explains the distribution components from origin to destination, which includes port selection, mode selection, packing, important documentations, insurance claims etc. as well as channel of distribution and more importantly the price determination of the product. Finally the terms of sales and method payment used by the company are explained followed by the budget and the financial statement of the entire business plan. Therefore as mentioned above, the crucial factors are highlighted in this report to ensure the success of Link Samahans establishment in the French market. THE MARKETING PLAN MARKET OBJECTIVES Target Market France has been ranked the 19th most populated country in the world, with a population estimate of 64,057,792, as stated in (France Demography, n.d.). It is therefore impractical to target the entire population of the country. The company has taken into consideration factors such as demography and geography when selecting the target market for Link Samahan. Demographically, the variables that were taken into consideration when selecting the target market were age, sex and income status. 65% of Frances population falls within the age group 15-64 years (Central Intelligence Agency, n.d.). Both males and females having a lower-middle to upper level income will be targeted since Link Samahan is an FMCG and is generally affordable to all the income groups mentioned above. Geographically, Paris, Marseilles and Nice are 3 of the most populated and metropolitan cities in France. Collectively in these 3 cities, the total population amounts to approximately 14.6 million (France People, 2006). Therefore, the primary business-to-consumer (B2C) target market for Link Samahan in France is: males females, from lower-middle to upper level income groups, between the ages of 15-64 who are primarily residing in the cities of Paris, Marseilles or Nice. There will also be a business-to-business (B2B) target market which would consist of the most visited retail stores, supermarket chains, hypermarkets and health holiday spas in the sele Link Natural (Pvt) International Audit Link Natural (Pvt) International Audit EXECUTIVE SUMMARY Link Natural (Pvt) Ltds decision to advance their business to France was apart of the economical and socio-cultural analysis carried out to identify the market potential for the product (Link Samahan) to be sustainable in the French herbal market. The company is already conducting their businesses in many locations around the world, and France was a further step taken to expand their global presence. The following report is the market audit conducted in order to identify some of the key factors that should be taken into consideration when expanding a business across borders. A brief description of the product Link Samahan is presented initially in the report followed by an analysis of the product acceptance as well as possibilities of product resistance by the French consumers. This was identified through considering factors such as trialability, complexity, relative advantage, observability and compatibility of the product in the French herbal beverage market. The report further analyses the market in which the product will be sold and the geographical regions in France that were chosen for the initial business operations, namely Paris, Nice and Marseille. The basic transportation systems and modes in the selected areas are also discussed followed by the main communication methods used by them. Furthermore the report provides a description on consumer buying habits, distribution of the products, pricing strategies and the advertising and media usually used to reach the target market. A comparison and contrast between Link Samahan and its competitors in the French market is also carried out in the report. The comparison includes the prices, product features, packaging differences along with the promotional methods and distribution channels utilized by Link Samahan and the other competitors. Moreover, the report extends to discuss the market size indicating the trend of the industry sales and the expected sales for Link Samahan in the coming year. Finally, the agencies that will benefit the company and the important government regulations that should be followed by the company are discussed at the latter part of the market audit. INTRODUCTION Link Natural Products (Pvt) Ltd. is a leading business entity in Sri Lanka that provides herbal, Ayurvedic pharmaceuticals as well as safe and effective herbal healthcare products. Some of the main products of Link Natural include, Link Kesha hair oil, Link Sudantha toothpaste, Gotukola Tea and Spa/Aroma products. As a result of extensive research carried out for years, Link Natural introduced Link Samahan, a 100% natural herbal product to the market for curing common colds and similar ailments. Currently Link Natural is exporting their products to countries such as Malaysia, USA, UK, Germany, Thailand, India etc. (Company Profile, 2009) France being a European Union country owns the largest land among the EU countries. As an expansion in the maturity level of the product (Link Samahan), Link Natural has decided to distribute the product to three different locations situated in France. According to (Bell, 1997), French people consider herbal beverages to be healthy and they are most commonly used in every day life in the French culture. The demand for herbal products in the European market has risen over the years and this can be considered as a great opportunity for Link Natural to expand their business to France. In order to identify the target market and their potential it is vital to carry out a detailed market analysis with regard to the product. Thus the main focus of the following report will be to evaluate a market plan and audit for the purpose of marketing Link Samahan in the French herbal beverages market. The market audit will comprise of a detailed description on the target market, geographical distribution, diffusion of innovation of the consumers as well as advertising, pricing and promotions in terms of the herbal beverages market in France. THE PRODUCT: LINK SAMAHAN Link Samahan is an authentic herbal product made in Sri Lanka and it is made of 14 natural plants which are generally used in Peyave formulations. As stated in (Product Data Sheet, n.d.), in ancient Sri Lanka Peyave was considered to be one of the most popular cures for viral fevers and influenza, and it consists of a mixture of herbs in boiling water. This instant herbal beverage is used for common colds as other similar ailments such as sneezing, itching eyes, running noses etc. Currently Link Samahan plays the leading role in the Sri Lankan herbal products market for colds and other related ailments, and Link Samahan is being distributed to 32 destinations in eight different countries around the world, (About Samahan, 2009). (Refer Appendix 1). Link Samahan will be expanding into the herbal beverage market in France for the first time. An innovation is any product or a service that consumers perceive to be new, as stated by (Solomon, 2004, pg.567). Therefore, the following section will focus on how the proposed target market will perceive Link Samahan and their levels of acceptance and resistance will be determined. LINK SAMAHAN AS AN INNOVATION (As perceived by the intended target market) Diffusion of innovation refers to the process whereby a new product, service, or idea spreads through a population, (Solomon, 2004, pg.567). The rate of adoption may differ from person to person even within the same culture. According to (Solomon, 2004, pg.567) a study of 11 European countries found that consumers in individualistic cultures are more innovative than consumers in collective cultures. Therefore to identify the acceptance rate of Link Samahan in France a few important factors will be analyzed apart from the consumer behavioural changes among the target market. These factors are as follows: Relative advantage It is important that the consumers believe that the product is important and more beneficial for them than the alternative brands in the market, as the new product adaption rate is directly proportional to the relative advantage of the new product. The main characteristic of Link Samahan is that it is an herbal drink, which can be prepared instantly by just dissolving in hot water. Furthermore it has the relative advantage of being a complete natural product that can not only be used to prevent colds and similar ailments, but also can be used as a hot beverage. Therefore, it can be said that Link Samahan has a 2-in-1 relative advantage compared to other herbal beverages. Compatibility According to (Solomon, 2004, pg.570), the innovation should be compatible with the lifestyle of the consumers. No matter how convenient the product is, sometimes the consumers may not accept the product due to ethical or cultural issues. But as mentioned before according to (Bell, 1997), the French have a popular demand for herbal beverages, and have over a 70% of herbal products in large grocery stores and hypermarkets. This is one of the core reasons that Link Natural has decided to distribute Link Samahan to France. It can be stated that Link Samahan is strongly compatible with the French market and will potentially have a high usage rate. Complexity Link Samahan is a moisture-proof, triple laminated sachet with a net weight of 4 gram per packet and contains a soluble powder that can be instantly made, which makes it very low in complexity. For the convenience of the French people the directions and other details will be indicated in French, as well as English as opposed to the Sinhala, Tamil and English product details used in Sri Lanka. Therefore the product will be easier to understand and use over the other competitor brands available in the market. Trialability Link Samahan is considered to be a fast moving consumer good (FMCG). Therefore with regard to trialability, promotions will be carried out at the initial stage at the supermarkets and retail stores for the consumers to taste the product through free samples. Since consumers have the ability to try out the product and evaluate it through the free samples, Link Samahan has a very high trialability factor. Observability An innovation should be high in observability for an adopter to be aware of its existence. Having promotions as mentioned above can be of use to a certain extent (i.e. taste) but the exact outcome of Link Samahan cannot be observed immediately after the consumption. MAJOR PROBLEMS RESISTANCES TO THE ACCEPTANCE OF LINK SAMAHAN, BASED ON THE PROCEEDING EVALUATION Any company when entering to a new market or introducing a new product is faced with a potential risk of failure no matter how favourable the circumstances are. Therefore it is essential to analyze the consumer acceptance for the product in order to survive in the market. Based on the proceeding evaluation, Link Samahan has a high potential of the consumers acceptance as there are high levels of relative advantage, compatibility, trialability and it is also low in complexity. THE MARKET MARKETS IN WHICH LINK SAMAHAN WILL BE SOLD Through the sociocultural and an economical analysis conducted previously, it was identified that there is a favourable market for Link Samahan to be introduced in France. According to (Bell,1997), approximately 2500 metric tons are sold annually in the herbal beverages market in which 60% is in sachet format, 36% in instant products and about 2% in bulk. One of the main reasons to penetrate the French market is their acceptance of herbal beverages. It is most commonly used in many households and is enjoyed by most French people. Thus there is a demand for herbal products, and in addition to this, Link Samahan can also be used as a cheap effective way to cure common colds as oppose to using Saunas which is also highly popular in France. Link Samahan is an FMCG which can be afforded by anyone ranging from lower-middle level to upper level income earners. France has an estimated population of 64,057,792 as mentioned in, (France Demography, n.d) Geographical regions France is a Western European country which borders countries such as Belgium, Spain and Italy in the Europe region. 77% of the total population has been urbanized as of 2008 and 65% of the total population falls in the 15-64 years age category, (Central Intelligence Agency, n.d.) (Refer Appendix 2). The population is one of the main factors that have to be taken into consideration in deciding the main geographical regions for Link Samahan to be distributed and marketed to. According to research carried out by (Butler, 2009), the main cities in France with the highest populations are Paris (11,293,200 people), Marseille (1,532,400 people), Lyon (1,665,700 people), Toulouse (975,000 people), Nice (943,000 people) and Nantes (718,700 people). Furthermore, France is generally known to be a cold city and it is a country with typical seasonal changes through out the year. Also, according to (Central Intelligence Agency, n.d.), France is faced with floods, midwinter windstorms etc. at certain times of the year. Hence, the probability of people being faced with the common cold is high in terms of climate changes. The company has selected Paris, Marseilles and Nice to distribute and market Link Samahan due to the above mentioned reasons. Another primary reason for selecting Marseilles and Nice is the easy access due to being situated in the coast of France bordering the Mediterranean sea. Hence geographically there is easy access to these cities and the products can be shipped conveniently from Sri Lanka. Forms of transportation available in these regions Paris There are many forms of transportation used in Paris. It consists of four airports, Roissy-Charles de Gaulle and Orly being the main two commercial airports and, Le Bourget, and Beauvais Tille being two smaller airports for budget airlines and private jets, (Paris Airports, n.d.) Gare de Lyon train station in Paris provides rail services to the south and east of where Marseilles and Nice are situates. Therefore, Link Samahan can easily be transported to and fro from Paris to the other 2 selected locations, (Gare de Lyon, n.d). Apart from this the Metropolitan underground train network and the two tramlines are also commonly used for transportation in the city of Paris. The bus network in Paris covers the Ile-de-France region and also it extends in the central Paris. However, traffic has to be taken into consideration when travelling by bus as Paris a busy city, (How to use Parisian transport networks, 2003). Marseille Marseille has one airport. Similar to Paris it consists of a bus network and two metro lines which are commonly used among passengers. It is convenient to travel using the Metro Line over the bus network due to the heavy traffic situation in the city. The main train station in Marseille is called Gare Saint Charles and it connects to Paris, which takes approximately 3 hours, (Marseille Transport, 2007). The Marseille Port, being the largest port in France, plays a major role in transporting of Link Samahan from Sri Lanka to France, as the company will be using Vieux Port in Marseilles as the main port to distribute the products to Marseille and Paris and Nice respectively, (Marseille Cruise Port, 2009). From Marseilles, Link Samahan will be transported via train from Gare Saint Charles Station to Paris. Nice The main concern of the company is transporting the product from Marseille to Nice. Therefore the Link Natural (Pvt) Ltd. will be using the railway system for the means of transporting the product to Nice. Communication available in these regions The most common methods in communicating in Paris are through telephone, Internet, and television. Some of the main telecommunication companies situated in Paris are Coriolis Tà ©là ©com, France Telecom, Orange (France Telecom), Bouygues Tà ©là ©com and SFR in which most provide the consumers with telephone as well as internet broadband facilities. (France Telecommunication Companies, 2009) According to (Internet World Stats, 2008) the main dominator of all telecommunication methods such mobile, fixed, Internet and broadband in France is France Telecom. Similar to Paris, Nice and Marseille also use Internet, Telephone and television as main methods of communication. 58.1 % of the population uses the Internet in France (Internet World Stats, 2008). Therefore, Link Natural can use Internet advertising to promote Link Samahan in France for wider reach of the target market. According to (Television Viewing by Country, n.d.), the average viewing rate of television in France is 23 hours per person per week, which indicates that accessibility for television is high among the consumers and therefore television media can be used as an effective means of communicating the product to the customers. Consumer buying habits Consumers buying habits may vary according to the type of products purchased by them. For instance, people may compare and contrast when purchasing a shopping good with the alternative products available in the market. Since Link Samahan is a consumer good, which needs little effort of the consumer in purchasing the product the consumers in the intended target market are not expected spend a lot of time in deciding on purchasing the product. However, since the herbal beverages market is considerably large in France it is vital to pay attention to the leading competitors brands purchased most frequently by the consumers. Product use patterns The herbal beverages market in the Europe has grown over the years due to health concerns of most consumers. People are more careful with their health as a result of their busy scheduled lifestyles. The French generally tend to consume herbal infusions daily in the night after dinner time. Therefore the usage of herbal beverages in France is regular and consistent in the current market. Product feature preferences Most people look for convenience when purchasing products and are more health conscious considering the health issues that they are exposed in the society as previously mentioned. Link Samahan is marketed as a two in one product, which is an herbal cure of colds, as well as a normal hot beverage to the consumers. Therefore the taste of the product is given special consideration so that the consumers will show a favourable response towards the product. It also an instant drink which can be prepared easily. Shopping habits According to the research carried out it was identified that the average consumer purchases herbal beverages approximately once in every three weeks. With the rise in health concerns among the people and herbal beverages being conveniently available in the local retail and supermarket outlets customers are bound to purchase them on a regular basis. Distribution of the product Most of the herbal beverage products are available all over France. They are mainly distributed in local grocery stores, retail outlets and many international supermarket and hypermarket chains located in the country. According to (Shopping in France, n.d.) some of the main supermarket chains are Champion, Carrefour, Auchan, Casino, Leclerc and Intermarchà ©. Advertising and Promotion Advertising media usually used to reach the target market The usual methods of advertising FMCG products are through television, radio, and newspaper/magazine advertisements, as they are targeted towards a mass market of all levels of income earners. Having the fourth highest television-viewing rate in the world, 99% of the households in France have access to televisions especially in the urban areas. According to (Press Reference France, n.d.), there are 584 television networks currently operating in France and marketers of FMCGs frequently use television advertisements. Another popular method of advertising is through Radio networks, as most people have access to radios. Considering the busy lifestyles of the people most companies have adopted this method as people in urban as well as rural areas are known to listen to the radio even when doing other work. Other methods used include newspapers and magazines. French are said to have a high literacy rate of 99% and newspapers and magazines are commonly used around the country. Apart from these methods, Internet is also widely used for advertising consumer products as most people purchase goods online, especially the younger generation. Sales promotions customarily used For most FMCG products, most commonly used sales promotions methods are buy one get one free promotions, in store promotions and free sampling promotions held at retail stores and supermarkets. Pricing Strategy Initially Link Natural will be using the price penetration strategy at a set price of â‚ ¬10.50 intending to attract more customers and capture a larger market share. However, the price maybe varied accordingly in the future depending on the purchasing trend of the consumers and discounts will be given during different seasons. COMPARISON CONTRAST OF LINK SAMAHAN WITH THE COMPETITORS PRODUCTS Link Samahan Brand Name: The name Link Samahan is a family brand name, which is derived from the company name Link Natural. This gives Samahan a special recognition for the consumers, as Link Natural is a well-reputed company in many countries in the EU. Features: Link Samahan is made using 14 natural Ayurvedic herbs, which were chosen through a comprehensive study done by Ayurvedic scientists for years. The main feature of the product is that it is a beverage, which can be made instantly by dissolving in hot water. The basic flavors of Samahan are Lime and Lemon, and will extend to include Mint and Linden (which is a common taste preference of the French people). Package: The 100g pack consists of 25 moisture-proof, triple laminated sachets with a net weight of 4 grams per packet. The details on the sachet will be indicated in both French and English for the convenience of the consumers. The sachet will be yellow and green in color to give a natural look and the colors will be differed accordingly when new flavors are introduced. The competitors products Link Samahan is mainly marketed as a medicine for curing common colds as well as a regular herbal beverage. Therefore there is no direct competitor for the product although there is a large market for herbal beverages in France. There are many herbal tea products available in the French market. The market leader is Lipton with more that 46% of the herbal sachet tea market. The Lipton Company brands Elephant and Saveurs du Soir, dominate the French herbal beverage market by providing various types of herbal tea flavors. The bulk herbal tea market is dominated by La Tisanerie brand, which is also a popular brand available in France. However, they also sell sachet packages in a variety of flavors. Apart from these competitors, Solinests Ricola brand of instant herbal infusions dominates 90% of its product area while 10% of the market represents other Store brands, (Bell, 1997) (Refer Appendix 3) Lipton Brand name: Lipton Elephant Brand Lipton Saveurs Du Soir Features: Both brands mentioned above are herbal teas and have different types of flavors ranging from mint to a wide range of fruit flavors. The price ranges from  £6.00 to  £7.00. Package: Each pack contains 25 sachets and is presented in their own unique color depending on each flavor. Foods International Brand name: La Tisanià ¨re Features: La Tisanià ¨re is also an herbal tea with various flavors such as Les Fruisanes range, which has a variety of fruit flavors, Trà ©sors de Nature range, which has a variety of flavors combining flowers and herbs and the Wellness range. (What about La Tisanià ¨re, n.d) Package: Different flavors are presented in different colors and packed in 25 sachet boxes. Ricola Brand name: Ricola Features: Ricola herbal tea is a popular hot beverage especially during the winter season and is commonly used as a remedy for colds and coughs, (Instant Teas, n.d.) Similar to other competitors, Ricola also offers a wide variety of flavors in their herbal tea range. Package: Ricola teas are generally packed in a plastic container ranging from 200g onwards and in presented in different colors according to the flavors. Comparison All competitors of Link Samahan fall under the herbal tea category. Therefore there is a relative advantage for Samahan as it will be marketed as an herbal beverage as well as a medical concoction used for common colds and similar ailments. Most competitor brands seem similar in appearance which makes it hard for the consumers to distinguish between them at a glance. However, Link Samahan will be presented in its own unique packaging so that it will be visible among rest of the products. The most significant difference between Link Samahan and other competitors is that the price of Link Samahan will be slightly higher due to the fact that it is more of a remedy to cure colds as well as a regular herbal beverage. The competitors price The following is a list of prices of the competitors available in the herbal beverages market. There is no significant difference between the prices of each brand. Competitors promotion and advertising methods The primary method of advertising used by Lipton is through newspaper advertisements. Lipton range consists of a wide range of brands. Thus, they advertise each brand separately rather than as a whole. Since most people have access to reading newspapers daily, they believe that it is the best way to capture the target market. La Tisanià ¨re on the other hand is mainly advertised through radio advertisements along with the Twininngs and Ovaltine, which are the other hot beverage products of their mother company Foods International. Ricolas main focus is on health magazines as they stress on health benefits of consuming Ricola herbal tea such as a cure for coughs and colds. However, Ricola products are also advertised through radio advertisements as well as newspapers through feature articles etc. Other main promotion methods used by these competitors are discounted prizes, special draws and competitions, sponsoring various events and coupon systems. Competitors distribution channels Lipton: Hypermarkets and supermarket chains Foods International: Supermarket chains and retail stores Ricola: Hypermarkets, supermarkets and retails stores MARKET SIZE Estimated industry sales for the planning year According to the research carried out in France, a rise in the industry sales is expected in 2010/2011 due to the regular consumption of herbal products among the consumers. The income level of the consumers may not affect them since herbal beverages are considered as an FMCG. Estimated sales for Link Samahan for the planning year The graph indicates the forecasted sales for Link Samahan for the year 2010 per city. According to the figures shown, approximately about 45,350 packets per city will to be sold and roughly about 3250 packets will be sold per month in average in the year 2010. Furthermore, Link Samahan is expected to detain the market share rapidly in the French market according to the number of estimated sales. All these details are further discussed in the preliminary marketing plan. GOVERNMENT PARTICIPATION IN THE MARKET PLACE Agencies that can help Link Natural The herbal beverages industry especially herbal tea industry is a rapidly growing market in France. Apart from being sold mainly in hypermarkets and supermarkets, herbal beverages are commonly used in health care centers, hospitals, holiday spas as well as hotels around the country. The usage of herbal beverages can be highly encouraged among the consumers through most of these agencies which will benefit the sellers in the trade. For instance, Link Samahan can be made available in popular health spas and hotels such as George V-Buddha Bar Spa, Ban Thai Spa, Bleu comme Bleu and Spa Anne Fontaine in Paris, (Spas Whats New,n.d.), and SPA de lhotel Boscolo Exedra Doctor, sauna le cercle Nice Saint Maurice and Nyrvana Madeleine Nice, in Nice (Saunas and Spas in Nice, 2009). It will also enable brand recognition through making the products available in recognized organizations to grab the attention of the target market. Regulations that must be followed It is vital that all companies follow the rules and regulations of the country to avoid complications. France belongs to the European Union and according to (Gauthier, 2005, pg.7), the European Commission has decided to draft a legislation on herbal medicinal products, dietetic foods, nutritional and functional claims, and fortified foods. Also according to (Gauthier, 2005, pg.7), the French Research Center on Nutrition and Food has a recommended allowance of a percentage of ingredients in the products to be consumed daily, and if the product doesnt meet those requirements, a special authorization from the French Public Superior Council for Hygiene (CSHPF) should be obtained by the manufacturer to market the product. Also according to French regulations it is important that all information such as product definition, list of ingredients, shelf life, weight and volume etc. are labeled in French on the packaging of the product. (Gauthier, 2005, pg.7) Apart from these, according to (France Trade Regulations and Standards, n.d.), quality and ecological labels, bar code price labeling, and usage instructions should also be mentioned. In general it is important that the product does not portray any offensive material that is not accepted socially, religiously, ethically etc. in France as it will not be accepted under the government regulations. MARKETING PLAN EXECUTIVE SUMMARY The following preliminary marketing plan was prepared by Link Natural (Pvt) Ltd to present a comprehensible idea on their business expansion of Link Samahan to France after conducting an ample research on the feasibility of the product in the French market. The main objective of this report is to guarantee that the product will be successful in the French market when competing among the alternatives available. The report portrays a detailed description mainly on the intended target market focusing on geographical, sociological, demographical etc. aspects, which are relevant to B2B and B2C markets. It gives an insight to the expected sales and the profit expectations for the year 2010. Furthermore, it explains the penetration strategies used by the company to gain market share of the consumers of herbal beverages in the market. It is imperative to analyze the product adaptation and modification by using factors such as core components, packaging, and support services etc. to grasp a clear interpretation of the product, which is described with sufficient details in the analysis. The report also focuses on to one of the major components in the marketing the mix, the promotions of the product carried out in France. The overall promotion objectives are explained followed by advertising, sales promotions, personal selling and other promotional tools used by the company to promote Link Samahan among the French consumers. Moreover, it explains the distribution components from origin to destination, which includes port selection, mode selection, packing, important documentations, insurance claims etc. as well as channel of distribution and more importantly the price determination of the product. Finally the terms of sales and method payment used by the company are explained followed by the budget and the financial statement of the entire business plan. Therefore as mentioned above, the crucial factors are highlighted in this report to ensure the success of Link Samahans establishment in the French market. THE MARKETING PLAN MARKET OBJECTIVES Target Market France has been ranked the 19th most populated country in the world, with a population estimate of 64,057,792, as stated in (France Demography, n.d.). It is therefore impractical to target the entire population of the country. The company has taken into consideration factors such as demography and geography when selecting the target market for Link Samahan. Demographically, the variables that were taken into consideration when selecting the target market were age, sex and income status. 65% of Frances population falls within the age group 15-64 years (Central Intelligence Agency, n.d.). Both males and females having a lower-middle to upper level income will be targeted since Link Samahan is an FMCG and is generally affordable to all the income groups mentioned above. Geographically, Paris, Marseilles and Nice are 3 of the most populated and metropolitan cities in France. Collectively in these 3 cities, the total population amounts to approximately 14.6 million (France People, 2006). Therefore, the primary business-to-consumer (B2C) target market for Link Samahan in France is: males females, from lower-middle to upper level income groups, between the ages of 15-64 who are primarily residing in the cities of Paris, Marseilles or Nice. There will also be a business-to-business (B2B) target market which would consist of the most visited retail stores, supermarket chains, hypermarkets and health holiday spas in the sele

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